Austin Printing, Print Management, and Interactive Communications : Logistics Solutions

Message Logistics Solutions

Lead Nurturing The Whitley Group will manage your lead nurturing strategy, helping you convert more prospects into customers.
A/B Campaign Testing The Whitley Group will help you identify variables to determine your most effective campaign messages.
Campaign Reporting and Tracking Monitor your results in real-time and download custom reports to begin planning follow-up communications.
Response Analysis Upon completion of your campaign(s), The Whitley Group works with you to identify opportunities for improvement.

Lead Nurturing

Work alongside one of The Whitley Group's campaign strategy professionals to determine appropriate message delivery channels, timelines, response options and effective touchpoints.

We will help you oultine the entire campaign from the initial outreach through to closing a sale. Using variable data and our Campaign Command Center (C³), we can automate various touches, helping you save time and money with follow-up communications.

At anytime, you can check your campaign progress and view reports from within C³. Download reports, view metrics and establish benchmarks for success.

Proven strategy and best practices ensure conversions
Personalization at each touch-point increases response rate
Optimize your campaign with a micro site or mobile application

A/B Testing

Split your list into easier-to-manage sub-groups
Test variations of content, design and timing
Follow-up touches are determined by best response rates

Scientific at its core, A/B testing is a method that helps to measure the effectiveness of your campaign by testing two messages against each other. We can help you to increase response rates by determining which variables within a message are the most beneficial to your campaign.

Once we know which style of message is the most effective we can then use this information to successfully produce and deploy future message delivery campaigns. A/B testing can be used in all message delivery mediums; direct mail, email, scripted messages, landing pages, etc. A/B testing is an important tool that should always be used when doing any sort of data-driven message delivery campaign.

Reporting and Tracking

Every message we deliver is connected to our online logistics system which tracks and provides you with real-time results. Having this information at your fingertips allows you to identify immediate follow-up opportunities. We provide you with the technology and expertise needed in order to create the most effective message delivery campaign possible.

The best way to determine a real level of success is through raw numbers. Our tracking, reporting, and analytical tools allow you to measure the response rate of your campaign in real-time. All of your campaigns detailed metrics are easily viewable through our user friendly dashboard known as C3, or Campaign Command Center.

24/7 access to custom reports, site analytics and tracking data
Filter by date range, campaign and campaign stage
Export responses in a custom format for your CRM

Response Analysis

Uncover opportunities upon campaign completion
Optimize future campaigns
Define a custom report to fit your business model

Upon the completion of your message delivery campaign, The Whitley Group will review your campaign statistics with you to determine areas for improvement (opportunities) and identify your best prospects.

This in-depth analysis will enable your business development team and sales people to focus their efforts of converting your ideal respondents. This way, you spend less time sifting through leads and more time turning them into customers.

The Whitley Group can even create custom reports for you based only on the metrics you wish to track.