Lead Generation Solutions

List Acquisition

The Whitley Group has extensive experience in acquiring the appropriate list(s) for your campaign. Whether you're using an in-house list, a purchased list, or need assistance developing a list, we can help.

In addition to list ordering, de-duplication and cleansing, TWG can help you determine variables for personalization of your campaign, append missing email addresses and suggest various list sources based on the nature of your message and individual goals.

Variable Data Printing

Also known as digital-print-on-demand, data-driven (or one-to-one) marketing, or personalized printing, VDP is a powerful technology that allows you to “speak” to and motivate individual recipients through printed communication. Database-driven text, graphics, and images can be modified on literally every printed piece without stopping the press, providing personalization at an unprecedented level.

Variable Data Printing allows you to modify your base document’s layout, content, and appearance using differing customization levels, from the basic personalization (e.g., changing the salutation on personalized letters), through fully customized, where the document’s message is targeted at a specific recipient.

Whether used to communicate with sales leads, increase sales, or strengthen customer brand loyalty, VDP can achieve dramatic results

Direct Mail

Direct mail marketing has the highest and most consistent ROI. You should be doing more.

Each droplet of ink that gets printed on your direct mail campaign is determined by information we know or have gathered about your intended recipients. Every person on your mailing list is different and the message we deliver will reflect that.

Think of it this way: your database is the all-knowing oracle that drives variable content, which determines how we prepare your direct mail pieces. Your target's motives, location, age, income, stage in the purchase cycle and history can all be important factors when determining content and delivery of your direct mail campaign.

Another benefit to direct mail is that, unlike traditional methods of mass communication, responses are measured at an individual level, and when done via our online landing page, Text (SMS) Response, or QR code, they are measured in real-time!

Email

Email is still among the most widely-used methods of direct marketing. In many cases, for your audience, it may even be the preferred method of communication. Let The Whitley Group deliver your email campaign, effectively and efficiently.

The Whitley Group is CAN-SPAM compliant and uses straight-forward content, clean design and is whitelisted with all major email providers, and we have developed techniques that will retain higher open percentages, more clicks and more responses.

In addition, we have full-time staff with email marketing experience who will build your campaign to be cross-browser compatible, cross-client compatible and integrated with your current strategy, so your communication efforts remain consistent on every level.

Our proprietary admin system gives you 24/7 access to your campaign statistics, so you know how your recipients respond, when they respond and their behaviors beyond the inbox.

Mobile

Smartphones are becoming more commonplace than laptop and desktop computers, and people are heavily reliant on them for gathering information and communicating with people.

The Whitley Group can integrate text messaging (SMS) as a response option for your direct mail, outdoor, and other traditional communication campaigns. Allowing users to respond via SMS expands your audience and allows them to respond faster, and in-turn, get faster feedback from you.

Our mobile infrastructure tracks individual text messages based on user and the particular campaign. Build onto your text response with the integration of a mobile community and maintain communication with your audience on a regular basis.