Direct Marketing Drives Results
Direct mail marketing has the highest and most consistent ROI. We prepare your direct mail pieces and determine the content and delivery using your target’s motives, location, age, income, stage in the purchase cycle, history, and other important factors.
Also called Variable Data Print (VDP), this powerful technology allows you to “speak” to and motivate individual recipients using database-driven text, graphics, and images which can be modified on literally every printed piece without stopping the press, providing personalization at an unprecedented level.
List Segmentation & Group Targeting
We allow you to filter your customer database into distinct groups of buyers based on preferred demographic data which you can use to target specific groups of buyers. Ability to segment buyers into different groups permits you to send direct marketing materials and tailored messages to specific groups of buyers. Using a zip code, address and radius, you also can generate a list of prospective customers that reside within the given mileage radius.
Digital & Print Marketing Integration
Using emerging digital marketing techniques in combination with more traditional direct mail marketing, your company can build a dynamic push-pull marketing campaign that starts with a piece of direct mail and follows through to a digital site that ultimately ends with conversion. Whitley Plus can help with your integration through building landing pages, microsites, custom mobile applications, and by using e-mail marketing and SMS text message marketing which will work hand-in-hand with your direct mail.
Supplying Your Demand.
We’re more than print. We’re #printplus! Check out our other services and features.
Our warehousing, manufacturing, and other fulfillment services means your entire supply chain is done in-house and stays under one roof.
Brand Management Platform
Our software, ZOOM, reduces the time you spend working with the marketing middle-man to ZERO.
We'll make sure we've got both the look and the feel of your order right using a consolidated printing process that ensures timeliness and expediency.
From custom t-shirts to custom koozies, Whitley Plus has got you covered on personalized promotional products and marketing materials!