If your company, organization or association falls short when it comes to staying top-of-mind with your consumers, it may be time to start an email newsletter.
Everyone is familiar with the different economics involved with maintaining customers versus recruiting new ones – it is far easier (not to mention, far less expensive) to keep current customers than it is to try and build new clients. Add to that the time and cost involved it would take to bring back an ex-client!
One simple way to maintain a regular stream of communication with your clients (and enve prospects) is using an email newsletter. There are numerous benefits to maintaining the stream of communication via email, but here are three benefits to starting your own email newsletter.
- It is a pressure-free way to promote product enhancements, new products/services and even company news
- Email has a very high ROI – nearly $40 per every $1 investment1
- It is a cost-effective way to enhance your brand voice, improve brand recognition and give your clients something to talk about
Not to mention, your competition is likely doing the same. Our first email newsletter will be delivered next month to our current clients. If this is something you are interested in doing, feel free to contact us, we can help!
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 “Email Remains ROI King; Net Marketing Set to Overtake DM, Says DMA” – 10/4/11 (link)