There are 3 distinct types of mail that we receive:
1) Good Mail – Wedding Invitations, Personal Checks, Sports Illustrated
2) Bad Mail – Bills, IRS Notices, Jury Duty Summons
3) Junk Mail – Glossy Coupons, Credit Card Applications, Clearinghouse Sweepstakes
Wait, Wait, Wait, HOLD UP! Is it possible that there is a 4th type of mail that we receive? Of course there is! It is called Targeted Direct Mail.
Targeted Direct Mail is the most powerful way to reach your current customers and future prospects through the USPS. The days of blanketing a particular zip code with the same message are over. With demographic specific lists and Variable Data Printing (VDP) it is now possible to send personalized messages to the customers and prospects who are going to give you the best ROI.
Demographic Specific Lists – This is a way to easily set parameters for the recipients of your message. Such parameters include age, gender, location, income level, marital status, housing type, size of household, hobbies, etc.
Variable Data Printing (VDP) – This is an inexpensive process that allows each mail message to be personalized with the recipient’s information. Variable Data Printing (VDP) takes a general mail piece and turns it into a personalized message that creates a connection between the recipient and the sender.
It’s all about the results
The most important aspect of Targeted Direct Mail is that it is trackable. A compelling message, a personal identification number, and a landing page is all that is needed to measure the effectiveness of the campaign. Results are viewable in real-time which make it easy to identify immediate follow-up opportunities.
Targeted Direct Mail is different from everything else in the mailbox. It is personal, it is compelling, and it delivers results.